Should I advertise here, or there? Why aren’t my followers turning into customers? Do I really need to be on TikTok? These are common questions WeBC Business Advisors hear all the time.

When a business owner is asked about their marketing strategy, many think about their website, social media or advertising.  All those things are a part of marketing, but they are not strategy. They are tactics. Tactics are only as effective as the strategy behind them— the WHY of marketing.

WeBC’s “Strategic Marketing: Build a Marketing Plan for Your Small Business” is a self-paced module to help you organize your ideas into a marketing playbook for your business.

This interactive on-demand learning works through the six keys and seven steps of effective marketing so you can create a cohesive strategy that helps you make better marketing decisions that maximize your time and budget.

This self-paced module is offered in three parts:

  • Chapter 1 | Strategic Marketing: Work Smarter, Not Harder
  • Chapter 2 | Research: Understand Your Most Valuable Customers
  • Chapter 3 | Strategy: Deliver the Right Message in the Right Place

By the end of this module, you will have the skills and resources to create a strategic marketing plan for your business. Plus, you can connect with a Business Advisor for complimentary support to expand your Marketing strategy!

Who should take this course?

This introductory-level series is open to anyone who would like to learn how to target their marketing efforts, drive tangible results, successfully connect with their optimum customer and feel more confident about building their marketing strategy.

  • You're starting a business and would like to learn how to market it.

  • When it comes to marketing, you feel like you're just trying different things to see what works and you'd like to be more strategic with your time and money.

  • You're growing your business and would like to identify and understand new markets and how to reach them.

Avantages de Ce Cours

  • Step-by-Step Approach

    Walk through the seven steps to strategic marketing with activities in the accompanying workbook.

  • Relatable Storytelling

    Throughout the course, you'll follow the story of a woman who is developing her own marketing plan, so you can envision how to apply strategic marketing principles to your own business.

  • 6 Weeks Access

    You'll have unlimited access to the course for 6 weeks so you can learn at your own pace.

Programme de Cours

    1. Introduction

    2. Rencontrez Notre Conteuse

    3. Avant de Commencer

    1. Cours 1: Introduction

    2. Cours 2: Le cadre des opérations d'entreprise

    3. Cours 3: Alignez votre vision

    4. Cours 4: Objectifs

    5. Cours 5: Facteurs de différenciation

    6. Cours 6: Résumé

    1. Cours 1: Introduction

    2. Cours 2 : Documenter les processus

    3. Cours 3: Indicateurs clés de performance

    4. Cours 4: Obstacles et domaines prioritaires

    5. Cours 5: Résumé

    1. Cours 1: Introduction

    2. Cours 2: Déploiement des opérations d'entreprise

    3. Cours 3: Maintenir l'élan

    4. Cours 4: Résumé

    5. Un dernier message d'Althea

    6. Dites-nous Comment Nous Nous en Sommes Sortis

    1. Nous Sommes là Pour Vous Soutenir !

    2. Demandez à un Conseiller D'entreprise

A propos de ce cours

  • Gratuit
  • 15 Cours

WeBC est soutenu par Pacific Economic Development Canada

Le projet C3 est financé par le programme d'aide à la recherche et au développement du gouvernement du Canada Stratégie pour l'entrepreneuriat féminin.