Who are your customers? What do they really want? How can you stay ahead of the competition? Many business owners make decisions based on assumptions rather than real data. But successful businesses use market research to minimize risk and maximize success.

With effective market research, you can answer critical business questions such as:

  • Are there enough customers to buy my product or service?
  • What gaps exist in my industry that I can fill?
  • How much are customers willing to pay for my product or service?
  • What trends or innovations could create opportunities or challenges for my business?
  • What risks might I face, and how can I prepare for them?

Besides giving you peace of mind that you’re headed in the right direction, effective market research can help you apply for a loan or pitch to investors, because you have concrete evidence that your business is a strong investment.

This interactive on-demand course will teach you how to:

  • Refine your target market and figure out which questions you’re trying to answer
  • Gather and interpret secondary research from credible sources
  • Conduct primary research through surveys, interviews, and observations
  • Analyze your findings to make strategic business decisions
  • Apply research best practices

Get Ahead of the Competition

Enroll Today to Learn Market Research Skills!

Enroll Free

Who should take this course?

This introductory-level course is open to entrepreneurs, small business owners, and startups at early stages of business development or key turning points in their business, such as new product/service development or markets. It is particularly helpful for business owners who want to improve their business viability through data-driven decision-making.

  • You're starting a business and would like to ensure there are enough customers to buy your product or service.

  • You are growing your business and are looking for gaps in your industry that you can fill.

  • You're applying for funding and need to prove that you have a viable business.

  • You would like to be aware of risks and how you can prepare for them.

Benefits of Taking This Course

  • Step-by-Step Approach

    Use the Market Research Roadmap to work step-by-step through the process of answering key questions.

  • Relatable Storytelling

    Throughout the course, you'll follow the story of a woman who is conducting her own market research, so you can use her journey and examples to create your own research project.

  • 6 Weeks Access

    You'll have unlimited access to the course for 6 weeks so you can learn at your own pace.

Course curriculum

    1. Introduction

    2. Meet Our Storyteller

    3. Before We Get Started

    1. Lesson 1: Introduction

    2. Lesson 2: Market Research

    3. Lesson 3: Step 1 Identify Your Market

    4. Lesson 4: Summary

    1. Lesson 1: Introduction

    2. Lesson 2: Secondary Market Research

    3. Lesson 3: Conducting Secondary Market Research

    4. Lesson 4: Analyzing and Reporting

    5. Lesson 5: Summary

    1. Lesson 1: Introduction

    2. Lesson 2: Primary Market Research

    3. Lesson 3: Information Gathering Methods

    4. Lesson 4: Preparing Questions

    5. Lesson 5: Collect, Analyze, Report

    6. Lesson 6: Summary

    7. A Final Farewell

    8. Tell Us How We Did

    1. We're here to support you!

    2. Ask a Business Advisor

    3. Resource Library

About this course

  • Free
  • 23 lessons